KOALA
KOALA Homepage
Skills Used: Digital Product Design | Information Architecture
Because KOALA is not (yet) a household name, it’s critical the first impression exudes trust, legitimacy, and value.
One piece of feedback we’ve received consistently is that users are skeptical/concerned about how low our prices are (they’re really low).
To remedy this, we’ve designed the site to look more exclusive and modern rather than like a bargain-bin site.
Based off of years of iteration, we carefully developed a simple and specific order in which we deliver the information to the user, ensuring that is not overwhelming or confusing.
H1/H2 Search Bar
Section one of our homepage features a straightforward H1 and H2 and the universal search bar, introducing familiarity from the get-go. Going off findings from data analysis, users most-often interact with the search bar, so we made sure to feature it front and center, as well as anchor it throughout the user journey.
Resorts
Section two highlights some of our most popular resorts, helping the user to set expectations as to what they’re seeing and what value they can gain from the site.
What’s KOALA / Trust & Safety
Section three is our introduction to our Trust & Safety page, a page that is paramount to our success. Throughout the years of conducting user research through various methods, we know that a significant portion of our user base lands here with little to no understanding of timeshares. We spent significant resources meticulously creating an all-encompassing explanation as to who KOALA is, how KOALA works, how timeshare works, and finally why should it matter to you (a traveler). In addition to the copy, we highlight our social proof in the form of our trustpilot reviews and press coverage. You will see this section in every page of the site, as it is key to earning the trust of our users.
Featured Listings
Section four introduces a tricky part of KOALA’s inventory; the listing. Historically, this is where users have gotten tripped up. On most other OTAs, the user selects dates that work for them at their desired location. This is not the case for a lot of timeshare inventory; inelastic dates are set at a specific location. Including our featured listings in this limited way in the home page, allows users to see this style of inventory, see the unbelievable deals, and start understanding the dynamics.